Xponent21
29 Case Studies
A Xponent21 Case Study
Pool Brokers USA, a North Carolina-based company in the contractor and home services industry, partnered with Xponent21 to modernize its website. Their challenge was to improve the site's user experience, functionality, and overall conversion rate optimization to better embody their brand.
Xponent21 approached this by strategically planning the site's navigation and content, conducting extensive keyword and search query research for SEO, and creating a custom post type for easy product management. As a result of this work by Xponent21, the client achieved a 4x growth in organic visibility and a 52% increase in website leads.