Xponent21
29 Case Studies
A Xponent21 Case Study
Pool Brokers USA, a family-owned fiberglass pool provider, needed to improve its online visibility and generate more leads. Their website had a dated design, lacked strategic content, and was not optimized for modern search engines or conversions. They partnered with Xponent21 for a solution involving AI SEO and a comprehensive content strategy.
Xponent21 implemented a strategic AI SEO and content plan, which included creating detailed product pages, educational blog content clusters, and geo-targeted pages for local markets. This approach, combined with UX enhancements and paid ad support, led to a 291% increase in organic impressions and a 52% growth in leads. The results provided Pool Brokers USA with a more visible, engaging, and scalable digital presence year-round.