Case Study: Factory Direct Oil boosts organic visibility with Xponent21

Factory Direct Oil boosts organic impressions 740% with Xponent21

The customer, AMSOIL INC. Affiliate Dealer (Factory Direct Oil), needed a website redesign to overcome its lack of customization, poor search visibility, and unclear pathways for its diverse customers. Their goals were to increase online sales, attract fleet and wholesale buyers, and create a flexible content platform. They partnered with the vendor Xponent21 for a strategic website project.

Xponent21 built a new WordPress site with vehicle-type navigation, affiliate linking, and an SEO-focused product infrastructure. The solution was designed for performance, user experience, and scalability. As a result, Xponent21 delivered dramatic improvements: within two weeks organic impressions increased over 370%, and within one month search visibility was up more than 740% compared to the old site, positioning the brand for significant growth.