Case Study: ESP boosts organic traffic and form fills with Xponent21 AI SEO

ESP grows organic traffic 3X and form fills 4X with Xponent21

ESP Window Tint, a premier window film dealer in Kentucky and Indiana, faced a challenge with digital discoverability. Despite their strong reputation, their website lacked AI-optimized, search-targeted content to capture high-intent prospects searching for specific window film solutions.

Xponent21 implemented a strategic AI SEO content initiative, combining deep keyword research with a scalable content framework. This approach built out optimized pillar pages and targeted product subpages aligned with user search intent. As a result, Xponent21 helped ESP achieve a 170% increase in organic impressions, a 250% surge in organic sessions, and a quadrupling of form fills over a five-month period.

ESP