Case Study: EPD Window Film enhances the buyer journey for architects and designers with Xponent21

EPD Window Film boosts A&D engagement with Xponent21's role-based Experience Hub

EPD Window Film, a national distributor of 3M window films, sought to better serve its high-value audience of architects and designers. Their challenge was to provide this key B2B segment with a tailored digital experience that offered streamlined access to products, technical resources, and free samples. Vendor Xponent21 was engaged to create a solution on the client's existing eCommerce platform.

Xponent21 developed the "A&D Experience Hub," which featured a custom user role for gated access, an interactive decorative film selector tool, and a centralized resource hub. This solution provided a streamlined, conversion-focused experience designed specifically for the buyer journey of architects and designers. As a result, EPD Window Film achieved enhanced user engagement, empowered its high-value audience with the tools to specify products confidently, and created a scalable model for engaging distinct buyer groups.

EPD Window Film