Case Study: Energy Products Distribution achieves 2.1M search impressions with Xponent21 video-driven SEO

Energy Products Distribution earns 2.1M impressions with Xponent21

Energy Products Distribution, a master distributor of 3M films, needed to improve its search visibility and establish itself as the authority for its highly-searched 3M Wrap Film Series 2080 product line. The company partnered with vendor Xponent21 to create an educational video content strategy that would attract new business and better support its dealer network.

Xponent21 implemented a predictive SEO and video strategy, producing five professional-grade videos from a single shoot. The videos were optimized to rank for high-value queries across AI-powered search engines and traditional SERPs. This approach generated 2.1 million organic search impressions, over 10,600 clicks, and secured top placements in Google's AI Overviews, featured snippets, and video carousels for Xponent21's client.

Energy Products Distribution