Case Study: Energy Products Distribution boosts SEO and user engagement with Xponent21

Energy Products Distribution boosts organic search volume by over 100% with Xponent21

Energy Products Distribution, a master distributor of 3M architectural and automotive films, needed a website to serve as a central hub for its diverse stakeholders, including dealers, installers, and end-users. Their challenge was to create an intuitive online resource that could clearly distinguish between numerous product lines and provide advanced functionality. Xponent21 was engaged to design and develop this comprehensive solution.

Xponent21 implemented a customized website featuring ecommerce, a filterable installer directory, and gated membership portals. The design used subtle visual cues to differentiate product categories, and the navigation was extensively tested for usability. As a result, the client saw massive gains in SEO and user engagement: organic search volume increased by over 100%, page views rose by over 210%, and average time on page grew by over 160% in the year after launch.

Energy Products Distribution