Case Study: Cullom & Farah Eye & Laser Center achieves 74% more organic form-submission leads with Xponent21 SEO

Cullom & Farah Eye & Laser Center boosts organic form-fill leads 74% with Xponent21

Xponent21 partnered with Cullom & Farah Eye & Laser Center, an ophthalmology and optometry practice in Williamsburg, VA. The customer's challenge was to increase organic website traffic and generate more leads from their online presence.

The solution from Xponent21 involved a strategic SEO approach, including comprehensive website research and the optimization of metadata and page content with local and service-related keywords. This focus on local SEO and aligning content with user intent delivered significant results for Cullom & Farah. Xponent21 reported a 74% year-over-year increase in organic form-fill leads, a 17% rise in organic search sessions, and notable growth in traffic from location-based searches.

Cullom & Farah Eye & Laser Center