Xponent21
29 Case Studies
A Xponent21 Case Study
Comfort Heating, Cooling, Electrical & Plumbing, a family-owned home services company, needed to build a digital footprint that matched its strong regional reputation. Their challenge was to become the top-recommended brand for numerous services across a two-state area in both traditional search and emerging AI-powered results. They partnered with vendor Xponent21 for a comprehensive SEO and GEO (Generative Engine Optimization) strategy.
Xponent21 implemented a solution that included technical SEO, extensive schema markup, a transparent pricing page, and the creation of over 200 indexed FAQ pages. This strategy resulted in the client reporting a revenue increase of over 50% year-over-year. The campaign also achieved 32 top-10 local pack rankings for high-value search terms and captured over 674,000 total search impressions, establishing a dominant online presence.