Case Study: M3 Studio boosts engagement and revenue with Xplor Mariana Tek gamification

M3 Studio Uses Mariana Tek Gamification to Deliver Core Value of Playfulness (and Exceed Revenue Expectations)

M3 Studio is a boutique yoga and fitness studio with locations in Athens and Atlanta, Georgia. Seeking to modernize the member experience, live out its core value of playfulness, and boost engagement during slow summer months, M3 Studio turned to Xplor Mariana Tek and its gamification suite after previously managing challenges manually with paper cards.

With Xplor Mariana Tek’s online leaderboard and gamification features, M3 Studio moved challenges fully online so member activity was automatically tracked across both studios and visible to everyone. The results were strong: July 2024 became the second-best month of the year for one location, studio visits rose 31% year over year, challenge participants generated higher revenue in the three months after challenges, and members who participated renewed at a 15% higher rate than non-participants.

M3 Studio

Matt Chambers

Co-Owner and Teacher