Case Study: CAMP Tampa achieves a 4‑day Video-on-Demand launch and 1,000+ subscribers in 7 days with Xplor Mariana Tek

How to Launch Your Studio’s Video on Demand Classes in Just Four Days

CAMP Tampa, a boutique fitness studio in Tampa, FL, needed to pivot rapidly to a video-on-demand offering and asked for a launch in just four days to keep members connected during a campus closure. Xplor Mariana Tek partnered on the effort and selected the Vimeo OTT platform to meet CAMP’s needs, prioritizing an authentic brand experience and high production quality while moving with extreme speed.

Xplor Mariana Tek set up and customized the VOD site (camptampa2go.com), created branding assets, and streamlined the user experience so CAMP Tampa could publish an initial library of classes. The site went live in four days and within seven days had over 1,000 subscribers—about 25% of whom were new to the studio—driving immediate revenue, restoring community engagement, and providing several weeks of content for members.

CAMP Tampa

Jamie Lanza

Co-founder