Case Study: SkyCycle builds community and drives 22% growth with Xplor Mariana Tek

How SkyCycle Builds Community By Curating Unique Experiences

SkyCycle, a boutique cycling studio in Charlotte founded by Olivia Morgan in 2023, needed a way to create a standout customer experience while building a loyal community around a highly unique rooftop fitness concept. As the business grew, it also faced the challenge of accommodating cycling-specific needs and supporting a second concept, Jungle, without losing the authenticity that made the brand special. SkyCycle used Xplor Mariana Tek’s studio management platform to help deliver that experience.

With Xplor Mariana Tek, SkyCycle leveraged features like pick-a-spot seating, tags, and notes to personalize classes, tailor instruction for different rider groups, and help front desk staff recognize whether a customer was a first-timer or regular. The platform also supported community-building and future multi-location planning for Jungle, including membership benefits across sister businesses. The results were strong: SkyCycle exceeded first-year projections and achieved 22% growth from year one to year two, setting the stage for an expanded second studio.

SkyCycle

Olivia Morgan

SkyCycle