Case Study: B/SPOKE Studios creates personalized member experiences with Xplor Mariana Tek

How B/SPOKE Uses Mariana Tek to Create Personalized Fitness Experiences

B/SPOKE Studios, a Boston-based boutique fitness and lifestyle brand with six locations, wanted to create a more personalized member experience that went beyond the workout. To better recognize individual preferences, milestones, and engagement patterns across a diverse client base, the studio used Xplor Mariana Tek’s client management and tagging capabilities.

With Xplor Mariana Tek, B/SPOKE built a system for tracking birthdays, visit history, bike preferences, membership status, class counts, and event participation, while also supporting automated outreach through Xplor Growth. This helped staff tailor conversations, celebrate milestones, convert drop-ins to members, and make more informed business decisions from the data. The result was stronger retention and a deeper sense of community, with members feeling seen, valued, and connected.

B/SPOKE Studios

Emily Katz

Head of Retreats and Special Projects