Case Study: Klosterfrau Healthcare Group achieves greater online pricing transparency with XPLN

How more transparency strengthens online trade

Klosterfrau Healthcare Group, a major German pharmaceutical company, faced a challenge in achieving transparency for its extensive product portfolio across numerous online retail channels. They struggled to track which retailers were selling their products, at what prices, and how they compared to competitors. To move beyond relying on empirical data, they sought a partner with deep e-commerce expertise and chose to work with XPLN and its data analysis services to gain a holistic, data-driven view of the market.

XPLN implemented an automated data collection and reporting system, gathering information from various online platforms, pharmacies, and price comparison sites. This provided Klosterfrau with continuous analysis of price movements for its own and competitors' products. The solution enabled the company to understand market dynamics, evaluate the effectiveness of marketing campaigns, and optimize its pricing strategies. As a result, XPLN provided Klosterfrau with the foundational data needed to make confident, fact-based decisions and secure a competitive advantage.

Klosterfrau Healthcare Group

Niklas Gerwin

Channel Manager E-Commerce