Case Study: HIW grows online sales to over 20% with XPLN price monitoring

Excellence in B2B From full range offline to successful multichannel retailer

HIW, a German retailer of craftsman and industrial tools, faced the challenge of effectively expanding into online sales. Managing a large and complex product range, the company needed to automate the collection and analysis of competitive price data across multiple marketplaces to inform its pricing strategy, a task that was impossible to do manually. They partnered with vendor XPLN to utilize its price monitoring solution.

XPLN provided HIW with a service that continuously gathered competitive price data from various online channels. This enabled HIW to implement a data-driven, channel-specific pricing strategy. As a result of working with XPLN, HIW's online sales doubled since 2019, contributing to an overall online revenue share of over 20%. The company also saw an 815% increase in store traffic and maintains a healthy conversion rate between 3 and 3.5%.

HIW