Case Study: Premier Sports Achieves Fresh Cross-Sell and Up-Sell Insights with Xpanse AI

Xpanse Automated Data Science for Premier Sports

Premier Sports, a sports television company based in Dublin, faced the challenge of its customers' needs and sentiments changing at a very rapid pace. They needed to better understand these evolving behaviors to identify cross-sell and upsell opportunities but found that building an internal data science team would be too time-consuming and costly. They engaged vendor Xpanse AI to implement its automated data science solution.

Xpanse AI deployed its rapid advanced analytics and AI-driven technology to quickly build fresh models. The solution was delivered within a three-day SLA, providing Premier Sports with immediate and actionable insights based on the most recent customer data. This resulted in a vastly improved awareness of changing customer needs and the discovery of new, timely cross-sell and upsell opportunities, creating a paradigm shift for their revenue optimization.

Premier Sports

Mickey O’Rourke

Chief Executive Officer