Case Study: Virgin Media achieves faster AI model delivery with Xpanse AI

Virgin Media embraces Data Science automation with Xpanse AI

Virgin Media, a telecoms and media business, faced industry-wide challenges with data science projects that were slow, expensive, and often failed to deliver. They needed a more efficient way to leverage their rich data to drive customer value but found that traditional manual methods impacted their pace, agility, and return on investment. To address this, they worked with vendor Xpanse AI and its Automated Data Science platform.

The solution from Xpanse AI automated the manual data science process, replacing months of work with a platform that performs automated data analysis and model generation. This allowed Virgin Media to see initial models and correlations within a day and deploy solutions in as little as 10 days. The partnership has enabled Virgin Media to move from 2-3 AI initiatives per year to deploying a larger number of focused, effective models, significantly improving their ability to serve customers with the right offers at the right time.

Virgin Media

Martin Graham

Director of Insights & Analytics