Case Study: Saltaire Festival refreshes its brand and reaches 30,000 attendees with Xpand

Saltaire Festival refreshes its brand for 30,000 annual visitors with Xpand

Saltaire Festival, an annual event celebrating community and culture that attracts over 30,000 attendees, required a complete rebrand as its existing identity had become dated. The vendor Xpand offered to undertake this rebranding project pro bono to support the local community and its heritage.

Xpand implemented its usual in-depth discovery process to create a new brand identity that incorporated historical elements of Saltaire. The vendor then developed detailed brand guidelines and rolled out the new branding across the festival's website and all promotional materials. The result was a strong new brand foundation for the highly-attended annual event.

Saltaire Festival