Xpand
18 Case Studies
A Xpand Case Study
Pinder Cooling & Heating, a commercial air conditioning, refrigeration, and heating business, was dissatisfied with the low number of enquiries generated by their previous supplier's SEO and PPC efforts. They approached vendor Xpand to address this challenge and improve their lead generation.
Xpand began by developing a new brand voice and visual identity for the customer, which was then rolled out across a new website, vans, and uniforms. The vendor supported this with a comprehensive digital marketing strategy including SEO, PPC, social media, and PR. This solution generated £290,000 worth of enquiries in a 12-month period and 7,814 leads, while also increasing their page one search queries from 10 to 409.