Case Study: Mind in Bradford boosts awareness and web engagement with Xpand

Mind in Bradford reaches 1.5 million impressions with Xpand

Mind in Bradford, a mental health charity, needed to promote its new Guide-Line service through paid social media but had limited experience with the Meta Business Suite and needed to target a specific Bradford audience with compassionate messaging. They approached Xpand for assistance with their paid social advertising on Facebook, Instagram, and TikTok.

Xpand advised on targeting and creative, developing optimized video, carousel, and static ads for each platform. The solution involved continuous campaign refinement. The campaigns generated 1.5 million impressions, over 804,000 post engagements, and nearly 698,000 video views. This effort led to a 5,576% increase in web page users, successfully raising brand awareness for the Guide-Line service.

Mind in Bradford