Case Study: SPI Cinemas achieves 44% reduction in attrition with Xoxoday

SPI Cinemas reduces attrition by 44%

SPI Cinemas, an Indian multiplex chain with over 1,200 employees across multiple states, struggled with a manually driven, inconsistent employee engagement process that was hard to scale—90% of its workforce are frontline staff working weekends and holidays, and adoption of programs was poor. To digitize and standardize engagement, SPI selected Xoxoday’s digital employee engagement and rewards platform.

Xoxoday rolled out a user-friendly, API-driven rewards solution with goal-setting, instant point awards and a large redemption catalog, plus responsive customer support; this cut reward program turnaround time by 90%, reduced absenteeism by 14% (annual work days lost fell from 400 to 350) and lowered attrition by 44% (from 8% to 4.5%). Xoxoday’s platform drove rapid adoption among blue‑collar staff and helped SPI cultivate a scalable culture of recognition and transparency.

SPI Cinemas

Siddharth Sekhar

Human Resources Executive