Case Study: Ottum Research & Consulting boosts survey response rates with Xoxoday

Ottum automated its survey rewards system with the Xoxoday Plum and SurveyMonkey integration

Ottum Research & Consulting, a market research firm, wanted to improve the way it rewarded survey respondents. Before working with Xoxoday, the team managed survey incentives manually through SurveyMonkey, which meant procuring gift cards, emailing participants, packing and shipping rewards, and tracking everything in spreadsheets — a slow, costly, and error-prone process.

With the Xoxoday Plum and SurveyMonkey integration, Ottum automated instant reward delivery using $20 Amazon gift cards for completed surveys. Xoxoday helped the team boost participation, save about 5–10 minutes per respondent, and reduce campaign costs by US$1,000, while successfully distributing more than 100 rewards across the US.

Ottum Research & Consulting

Brian D. Ottum

Customer Insights & Analytics Consultant