Case Study: Leading Tyre Manufacturing Company achieves increased offline sales and instant influencer rewards with Xoxoday

Leading Tyre Manufacturing Company - Customer Case Study

Leading Tyre Manufacturing Company, a trusted tyre manufacturer headquartered in Gurgaon with sales across 100+ countries, needed a way to gratify influencers (puncture repairers and air fillers) on the spot to drive offline product purchases. They faced challenges reaching non–tech-savvy influencers in unorganized regions, time‑consuming manual dealer-based rewards, lack of control over reward distribution, and the need to track and analyze influencer-driven sales. The company engaged Xoxoday and its Rewards and Recognition platform, using an SMS-based incentive approach.

Xoxoday implemented a simple SMS solution—unique codes printed on products that customers send via SMS, triggering automated voucher delivery through APIs to web, mobile app, IVR or SMS—enabling instant on‑the‑spot gratification for influencers. The automated system improved control and scalability, captured real‑time purchase and location data, reduced manual processing and grievances, and lowered operating costs. As a result Xoxoday’s program increased offline sales through word‑of‑mouth, boosted influencer loyalty, and strengthened the dealer and influencer network’s ability to push product into the market.