Case Study: Leading Pharmaceutical And Agrochemical Company boosts doctor engagement through personalized experiential gifting with Xoxoday

Leading Pharmaceutical And Agrochemical Company - Customer Case Study

Leading Pharmaceutical And Agrochemical Company, an Indian pharmaceutical firm in Gurgaon (NCR) with activities in APIs, formulations and fermentation biotechnology, needed a way to incentivize doctors with high‑perceived‑value, personalized gifts that could be shared with their families. Previous dinner bookings were frequently rescheduled due to doctors’ unpredictable schedules, so the company engaged Xoxoday and its Rewards and Recognition platform for an experiential gifting solution.

Xoxoday provided customized, engraved experience boxes—branded packaging containing redemption cards, personalized messages and access to a redemption platform offering dining, adventure, wellness and travel experiences (with curated options for remote locations), plus global delivery and reporting dashboards. The pilot in five locations proved successful and was rolled out nationally; engagement increased manyfold compared with the earlier restaurant‑booking approach.