Case Study: Leading Indian Consumer Goods Company achieves rapid product adoption and increased salon staff engagement with Xoxoday

Leading Indian Consumer Goods Company - Customer Case Study

Leading Indian Consumer Goods Company, a major FMCG player in beauty and wellness, needed to drive adoption for a newly launched salon product and incentivize salon staff without relying on discounts. To support a salon rollout and motivate staff to promote sales, they engaged Xoxoday and its Rewards & Recognition offering, including a white‑label microsite for curated experience‑based rewards.

Xoxoday implemented a branded microsite with a real‑time booking catalogue of handpicked experiences (spread across 4 locations) and automated e‑reward delivery, plus reporting and analytics. The program issued 40 experience vouchers that replaced traditional discounts, generated early adopters, boosted staff engagement and product stability, and led to rising demand and the rollout of performance awards — demonstrating faster time‑to‑market and measurable uplift in incentive effectiveness from Xoxoday’s solution.