Case Study: Leading bank achieves 100% voucher redemption and salvages INR 1.25 crore with Xoxoday Microsite

Leading bank implements unique voucher-based engagement solution for clients

Leading bank faced low redemption rates after investing INR 1.25 crore in prepaid vouchers for its internet banking clients and needed a transparent, trackable system to encourage timely voucher redemption. To solve this, the bank implemented Xoxoday’s Microsite solution to facilitate voucher-based reward redemption and build a voucher monitoring and tracking process.

Xoxoday deployed a microsite-based voucher redemption system with a Rewards Tracker and multiple redemption options, charging only 20% of the setup cost upfront. The implementation delivered a 10X increase in redemption rate, achieved 100% voucher redemption within a month, and converted INR 1.25 crore from sunk cost into a high-ROI investment.