Case Study: Innovative Consumer, Commercial and Data Center Technology Provider achieves increased channel partner engagement and loyalty with Xoxoday

Innovative Consumer, Commercial and Data Center Technology Provider - Customer Case Study

Innovative Consumer, Commercial and Data Center Technology Provider, a global leader in PCs, servers, smartphones and related products, needed a detailed plan to engage its top 50 channel partners across PAN India using birthdays and anniversaries as primary touchpoints. They engaged Xoxoday and its Rewards and Recognition (Xoxoday Enterprise) platform to replace one-off gifts like laptops and tablets with a more regular, personalized engagement program.

Xoxoday implemented curated, high-value experiences with concierge support, a 15-day redemption window, automated email/SMS/IVR deliveries and a point-based channel performance program, supplemented by reporting and analytics. The Xoxoday solution delivered customized experiences to top performers, increasing partner loyalty and engagement manyfold while enabling instant voucher delivery and broadened reward choices beyond traditional merchandise.