Case Study: Indian Multiplex Chain and Film Production Company achieves 1,200-employee engagement and streamlined digital voucher rewards with Xoxoday

Indian Multiplex Chain And Film Production Company- Customer Case Study

Indian Multiplex Chain And Film Production Company, a Chennai-based multiplex chain and film production company known for premium screening experiences, ran an “Aspire program” to reward blue-collar employees for attendance, referrals and tenure. They faced tedious, time-consuming manual procurement and distribution of physical vouchers, frequent misplacement, and a need for a simple technology-based redemption process, so they engaged Xoxoday for a digital rewards solution.

Xoxoday deployed its enterprise pro rewards platform and integrated the client’s HRMS to automate points allocation and let employees redeem electronic brand vouchers via enterprise.xoxoday.com. The Xoxoday solution provided instant digital delivery, redemption tracking, flexible denominations and near-zero operational overheads, increasing engagement among 1,200 blue-collar employees, boosting voucher redemption and delivering a strong ROI with low setup costs.