Case Study: One of India's largest private banks achieves multi-fold increase in NRI remittances with Xoxoday's voucher-based rewards

India Largest Private Bank - Customer Case Study

India Largest Private Bank faced a challenge getting its NRI customers to increase remittances and to shift to regular online fund transfers; their existing manual cashback approach was error-prone, lacked reporting and offered low perceived reward value. To address this, the bank engaged Xoxoday and its Rewards and Recognition platform, using Xoxoday gift and international vouchers as the incentive mechanism.

Xoxoday implemented an API-integrated voucher platform accessible to customers, delivering digital vouchers redeemable across 1,000+ global brands, automated redemption emails, and detailed reporting on point usage and ROI. As a result, Xoxoday delivered 4,000+ vouchers, drove a multi-fold increase in transactions and remittances, activated dormant accounts, and provided the bank with clear redemption analytics while eliminating operational overheads.