Case Study: NFX Digital boosts survey respondent engagement and scales respondent rewards 65% CAGR with Xoxoday

Improves survey respondent engagement using Xoxoday

NFX Digital, a data and digital marketing company in India with 130,000+ respondents, struggled to scale manual reward fulfillment (custom t-shirts and mugs) as its respondent base grew. They needed an automated, error-proof rewarding partner with a wide variety of redemption options and strong support, and selected Xoxoday (Xoxoday for employees) for its catalogue and customer service.

Xoxoday implemented an end-to-end rewarding solution—using instant e-vouchers and virtual gift cards, handling fulfillment and queries within SLAs—so NFX could offload logistics and shorten delivery cycles. As a result, respondent rewarding volume grew at a 65% CAGR year-on-year, respondent engagement improved, and NFX was able to refocus on core research and marketing activities.

NFX Digital

Ayesha Chowdhury

Digital Strategist