Case Study: Aditya Birla Housing Finance achieves improved channel engagement and reduced attrition with Xoxoday

Housing Finance Company improves Channel Engagement

Aditya Birla Housing Finance, a rapidly growing housing finance company in India with 51 branches and over 2,700 channel partners, faced poor reach and adoption of incentive programs: rewards were disbursed only as cash during quarterly dealer meets, channel engagement was low, and alignment with business objectives was limited. To solve this, the company engaged Xoxoday and adopted the Xoxoday Compass platform to modernize and scale its channel reward and engagement programs.

Xoxoday implemented a single platform used by administrators, sales/marketing and channel managers to run dynamic loyalty schemes, instant communications, one‑to‑one messaging, and extensive reporting and analytics, with faster campaign setup and multiple redemption options. As a result, Xoxoday’s solution increased transparency and efficiency of rewards, reduced absenteeism by 14%, and cut attrition from 8% to 4.5%, while improving overall channel participation and campaign effectiveness.

Aditya Birla Housing Finance