Case Study: Nielsen automates market research rewards with Xoxoday Rewards API

Globally renowned market research firm automated reward distribution with Plum Rewards API

Nielsen, the world’s largest consumer research company, needed a better way to manage survey incentives across thousands of research projects. Its manual reward procurement and distribution process created operational bottlenecks, privacy concerns from sharing panelist details with vendors, and limited visibility into redemption analytics. To solve this, Nielsen turned to Xoxoday and its Rewards API.

Xoxoday automated Nielsen’s reward distribution with instant vouchers, encrypted reward delivery by email and SMS, and access to a catalog spanning 100+ countries and 21,000+ experiences, gift vouchers, and products. The integration improved participant experience and helped Nielsen move faster, delivering more than 700 rewards in 45 days and rolling out the solution to two additional panel programs within a month.

Nielsen

Ravi Gour

Regional Panel Leader