Case Study: Brigade Group achieves higher referral engagement and customer excitement with Xoxoday Experience Boxes

Brigade Group - Customer Case Study

Brigade Group, India's leading property developer, wanted to make its referral program more exciting by offering high-perceived-value, customized rewards that were easy to execute, manage and scale. Rather than the standard 1%-of-flat-value referral, Brigade Group engaged Xoxoday to design a differentiated, engaging reward experience for customers.

Xoxoday delivered Experience Boxes priced at INR 10,000 each—outside the default referral budget—giving customers a choice from 10,000+ experiences and activities across India. The solution provided a scalable, easy-to-manage alternative that generated strong customer excitement and a high perceived value for Brigade Group’s referral program.

Brigade Group