Case Study: Brenntag achieves organisational transparency and automated employee rewards with Xoxoday

Brenntag improves organisational transparency

Brenntag, a global market leader in chemical distribution, faced a manual, time-consuming employee engagement and rewards process—issuing and tracking physical bank cards for birthdays, spot awards and intermittent engagement activities. To simplify and scale this, Brenntag adopted Xoxoday for Employees.

Xoxoday automated rewards (birthdays, anniversaries), nomination workflows, feeds/announcements and provided an extensive redemption catalogue, reducing HR overheads and improving transparency. The implementation delivered measurable impact: 92% adoption within one month, 100% spot awards/first-response SLA and a 40% metric related to local rewards, alongside faster turnaround times and higher social appreciation for recognition.

Brenntag

Nidhi Verma

HR Manager – HR Information Centre, Asia Pacific