Case Study: Bajaj Allianz achieves instant, transparent rewards and improved advisor engagement with Xoxoday

A leading private general insurance in India improves rewarding transparency and implements instant rewards

Bajaj Allianz, a leading private general insurance company in India with over 760 branches and more than 20,000 life insurance advisors, faced challenges with its brand-voucher reward program: single-brand redemption options, no tracking or end-to-end visibility, slow delivery and high operational overheads that undermined fairness and efficacy. To solve this, Bajaj Allianz partnered with Xoxoday (using the Xoxoday Compass platform) to modernize advisor rewards and engagement.

Xoxoday implemented the Xoxoday Compass engagement dashboard to verify advisors, award points on target achievement, publish live news/announcements, and deliver instant e-rewards by email with zero logistic or tax overheads. The portal offered thousands of redemption choices (over 15,000 options across experiences, vouchers and perks), improved transparency and manager visibility, and enabled one-click rewards to 20,000+ partners — driving measurable impact: absenteeism fell by 14% and attrition dropped from 8% to 4.5%.

Bajaj Allianz