Case Study: Commercial Bank of Ceylon boosts loyalty, retention, and revenue with Xoxoday Loyalife

Driving loyalty-led growth, Commercial Bank of Ceylon PLC drives higher retention, efficiency, and revenue with Loyalife.

Commercial Bank of Ceylon PLC, Sri Lanka’s largest private sector bank, wanted to modernize its loyalty program but was constrained by legacy processes, limited analytics, and manual reward tracking that made it difficult to personalize offers, improve retention, and scale efficiently. Xoxoday helped the bank address these challenges with its Loyalife loyalty platform.

Using Xoxoday’s Loyalife, Commercial Bank of Ceylon launched Max Loyalty Rewards with seamless integrations, real-time redemption, automated loyalty operations, and advanced analytics. The result was stronger customer loyalty, higher redemption rates, better customer satisfaction, improved operational efficiency, and lower program costs, alongside increased transaction volumes and incremental revenue.

Commercial Bank of Ceylon

Ravin Ratnasekara

Manager