Case Study: Major Retail Chain achieves 133% growth in monthly active users with Xoxoday Loyalife

Major retail chain achieves a 13% increase in monthly active users with Loyalife

Major Retail Chain, a prominent retail chain in Riyadh, wanted to stand out in a highly competitive retail market by launching a more personalized loyalty program through its mobile app. Working with Xoxoday’s Loyalife product, the company aimed to drive repeat transactions, improve engagement across product categories, and reduce churn while strengthening brand loyalty.

Xoxoday implemented Loyalife with personalized loyalty experiences, omnichannel earn-and-redeem options, a flexible accrual engine, seamless integrations, and personalized redemption through a large rewards marketplace. The program delivered strong measurable results, including a 133% annual increase in active users, a sustained 20% monthly increase in active users, and more than 40,000 annual app downloads, while also boosting overall app engagement.