Case Study: Global Tire Manufacturing Company achieves 15% sales growth with Xoxoday Plum

Global Tire Manufacturing Company Drives 15% Annual Sales Growth and 120% Increase in Voucher Purchases with Plum

Global Tire Manufacturing Company partnered with Xoxoday to improve its channel partner loyalty program using Plum. The customer faced low partner engagement due to a limited points redemption program, a clunky user experience, and the need to integrate rewards into its existing system without disruption.

Xoxoday implemented Plum with a user-friendly dashboard, seamless storefront integration, and a broad catalog of redeemable rewards such as retail vouchers and digital goods. The solution drove a 15% annual sales increase, a 120% rise in voucher purchases, AED 22,074 in voucher purchases across 113 transactions, and an NPS of 9, while also supporting expansion into new regional markets.