Case Study: Hotel Grums Barcelona boosts revenue and RevPAR with Xotels revenue management

Hotel Grums Barcelona - Customer Case Study

Hotel Grums Barcelona, a boutique hotel, was struggling with its revenue management, having become a generic commodity on third-party booking channels with no clear market differentiation. The hotel enlisted the revenue management services of Xotels to address this challenge and redefine its positioning.

Xotels implemented a comprehensive revenue strategy that included repositioning the hotel around its unique boutique identity and acclaimed beds, resegmenting room types for upselling, and targeting niche markets through SEO. Their solution also involved a sophisticated yield and distribution strategy to favor direct bookings. As a result, Xotels helped the hotel achieve a 10% RevPar increase in 2016 and a 25% revenue increase during key months in 2017.

Hotel Grums Barcelona