Case Study: Es Molí Hotel increases revenue, occupancy, and direct bookings with Xotels revenue management

Es Moli Hotel - Customer Case Study

Es Moli Hotel, a luxury boutique resort in Mallorca, faced challenges with an over-reliance on traditional tour operators and a limited, older clientele. To address this, they partnered with the revenue management firm Xotels to broaden their market reach and increase profitability.

Xotels implemented a comprehensive revenue management strategy that included expanding global distribution, implementing dynamic pricing, adjusting room categories, and micro-managing inventory. Their solution also focused on growing the hotel's direct website bookings through targeted meta-search advertising and conversion techniques. As a result, Es Moli Hotel saw a 23% increase in occupancy, a 27% increase in average room rate, and a massive 93% boost in overall revenue, adding over €1.9 million since 2010, with a significantly healthier business mix favoring direct and online sales.

Es Moli Hotel