Case Study: IKEA achieves 67% pipeline increase with XOR chatbots

How IKEA Streamlined Their Hiring Process with XOR

IKEA, a global retailer with 385 stores and about 150,000 employees, faced a sharp drop in candidate submissions after moving from paper forms to electronic job kiosks that required account creation and long, tedious navigation. To fix the accessibility and drop-off issues, IKEA partnered with XOR to improve the kiosk experience using conversational hiring technology.

XOR implemented chatbots directly into the kiosks, converting the application into an interactive chat that matches candidates to qualified openings, centralizes channels, and supports 100+ languages. The result: halfway through the month the XOR chatbot had gathered 250 applications (versus 300/month on paper), a stated 67% pipeline increase, and progress toward boosting conversion from 1.8% to a 10% target; XOR customers also see on average 85% more applications with the same hiring budget.

IKEA

Anastasiya Dobrovolskaya

Head of Employer Brand and Recruitment