Case Study: NubNub slashes prototyping costs and launches hit bike accessories with Xometry

This Inventor Builds Accessories That Cycling Enthusiasts Can't Live Without

NubNub founder Todd Lenig turned a love of cycling into a small business designing accessories like the Pub‑Nub bottle opener, a self‑stabilizing Gimbal beverage holder, and a bar‑mounted multi‑tool. He struggled with costly, slow prototyping — an early stainless‑steel prototype cost $1,100 and his desktop 3D printer produced poor‑quality, time‑consuming prints — so he searched for a better option and found Xometry’s 3D printing service and instant online quoting.

Xometry provided high‑quality, on‑demand 3D printing with instant quotes that let Lenig iterate quickly, retire his desktop printer, and avoid further expensive machining runs. Using Xometry accelerated development of the Gimbal and helped NubNub get the Pub‑Nub into stores by Thanksgiving; the business now sees strong holiday sales and growing retail and social‑media demand, enabling multiple product launches and continued expansion.

NubNub

Todd Lenig

NubNub