Case Study: VetOvation achieves rapid, low-cost durable prototyping to launch its veterinary video scope with Xometry

How this company invented a groundbreaking tool for veterinarians

VetOvation, a North Carolina company founded by Les Meadowcroft, developed a video otoscope that attaches to an iPhone so veterinarians can view and record pets’ ear and nasal anatomy. Their challenge was rapid, low-cost prototyping and small-batch production across many iPhone generations — traditional molds cost around $5,000 each and became obsolete after design changes — so VetOvation turned to Xometry for affordable, durable 3D-printed prototypes and parts.

Xometry printed robust, low-cost adapters and short production runs that let VetOvation iterate quickly, keep inventory (about 10 of each version), and avoid expensive molds. As a result, VetOvation brought a $1,650 video scope system to market (vs. comparable $25,000 machines), increased clinic adoption and client communication through recorded images/video, and gained the flexibility to prototype for new iPhone models — all enabled by Xometry.

VetOvation

Les Meadowcroft

VetOvation