Case Study: Sonoma Canopy Tours achieves 40% increase in online bookings and 300 fewer phone calls with Xola

Zip Line Giant Builds Customer Confidence with Intuitive Booking

Sonoma Canopy Tours, a zip‑line operator in Occidental, California led by Deborah Klein, launched during the Great Recession and ran with a skeleton staff. Their growth was hampered by a brittle, unintuitive reservation system that frequently broke after updates, forced customers to call for help, undermined trust in the brand, and made a simple and secure checkout critical to operations and safety perceptions.

Switching to Xola delivered a stable, easy‑to‑use booking platform that simplified staff training and mobile checkout. Online reservations rose from 55% to 77% (a 40% improvement), Sonoma avoided about 300 extra phone calls in a comparable month, more than 60% of bookings now come from mobile devices, and the team regained customer confidence thanks to responsive support and reliable performance.

Sonoma Canopy Tours

Deborah Klein

Sonoma Canopy Tours