Case Study: Dolphin Watch achieves 150% more reviews and smoother high-season bookings with Xola

Why Dolphin Watch Chose Xola in Busy Time

Dolphin Watch, a charter and snorkel company in Key West owned by Billy Litmer, was losing bookings and customer trust because its inherited booking system redirected guests offsite, sent third-party–branded confirmations, and produced embarrassing glitches—problems that were untenable during the busy holiday season. Billy needed a fast, reliable solution that preserved his company’s high-touch service and maximized holiday revenue.

He switched to Xola mid-season and got rapid, error-free setup, branded confirmation emails, a seamless checkout, and easy reservation changes that matched his customer-service standards. In just 2.5 months Dolphin Watch received 150% more reviews than in the prior five months and jumped from the top 15 to the top 3 on TripAdvisor, while gaining the flexibility to test new tour offerings.

Dolphin Watch

Billy Litmer

Owner