Case Study: Washington Walks achieves 270% increase in TripAdvisor reviews and climbs to #32 in D.C. rankings with Xola

Walking Tour Races Up the Rankings After Switching to Xola

Washington Walks, founded in 1999 by Carolyn Crouch, runs guided walking tours in Washington, D.C. As online demand grew, their previous booking software began to hurt the business: it withheld customer emails, trapped positive reviews inside a closed system (so they didn’t appear on TripAdvisor/Yelp/Google+), and forced customers to create accounts to book—leading to lost repeat business, booking friction and a slide into the high-70s ranking on TripAdvisor.

Crouch switched to Xola, gaining guest checkout, access to customer emails, and automatic review distribution alongside marketing tools—migration was quick and simple. Within a year Washington Walks saw a 270% increase in TripAdvisor reviews, jumped to the 32nd-rated activity in D.C., expanded its audience and improved customer retention, giving the business renewed growth and scalability.

Washington Walks

Carolyn Crouch