Case Study: HandleBar Indy achieves 30% revenue growth in 3 months with Xola

Pedal Tavern Increases Revenue by 30% in 3 Months

HandleBar Indy is a pedal‑tavern tour company in Indianapolis founded by brothers Stephen and Brian Lindsay. Rapid early growth exposed limits in their original booking system — clunky checkout, no integrated payments, poor inventory and single‑seat reservation support — creating abandoned purchases, heavy administrative work, and an estimated $20,000–$40,000 in lost annual revenue.

Switching to Xola resolved those issues with integrated payments, single‑seat bookings and analytics. Back‑office bookings became five times faster, the fleet grew from two to six bikes in one season, and revenue rose 30% in three months. The company also climbed to #1 on TripAdvisor, increased reviews from 10 to 91 in ten months, and gained national and international media attention.

HandleBar Indy

Stephen Lindsay