Case Study: Ghosts and Haunt Tours of Gatlinburg recovers $3,933 in profit and reinvests in local ads to pursue 2x revenue growth with Xola

Owner Recovers $3,900+ in Profits in 6 Months, Reinvests in Local Ads & Expects 2x Growth

Brad Armstrong, owner of Ghosts and Haunt Tours of Gatlinburg, depended on tourists and needed reliable, low-friction booking to keep customers coming. A supposedly “free” booking tool was actually adding a fixed 6% fee that upset customers, cost him bookings, and forced him to stay tied to the office to manage calls and complaints.

After switching to Xola, Brad recovered $3,933.08 in pure profit over six months (while paying $99/month for software), eliminated about $1,408.28 in lost-customer fees, and reinvested the gains in local marketing—money he expects will double revenue next season. He also regained peace of mind by getting bookings remotely without losing customers.

Ghost and Haunt Tours of Gatlinburg

Brad Armstrong