Case Study: Noble Jones Tours achieves a top-5 TripAdvisor ranking and 7x more reviews with Xola

Noble Jones Skyrockets Through Tripadvisor After Switching to Xola

Noble Jones Tours, a Savannah-based historical walking tour company founded by Kelse Palko, struggled to stand out in a tourism-saturated market. Kelse found it hard to collect reviews and was overwhelmed by time-consuming admin—scheduling, bookkeeping, and constant phone/email work—that kept him from focusing on guests and growing the business.

After switching to Xola to centralize bookings, finances, and post-tour outreach, Kelse regained time for guiding and customer relationships and saw smoother operations (audits became faster). In nine months Noble Jones rose from 32nd to 4th on TripAdvisor and grew reviews from 32 to 238, resulting in fuller tours, less office stress, and clear business growth.

Noble Jones Tours

Kelse Palko

Founder