Case Study: Old South Carriage achieves 200% online sales growth and streamlined bookings with Xola

How One Charleston Business has Grown Year-over-year in a Competitive Market

Old South Carriage is a family-run horse‑drawn carriage tour operator in Charleston, operating since 1983. They relied almost entirely on walk‑up and on‑the‑ground sales and ran a first‑come, first‑served operation that created long lines and unpredictable staffing needs, so they needed a reservation system that could handle both high-volume walk‑ups and growing online demand.

After implementing Xola in 2014 they automated and streamlined bookings, reducing wait times and virtually eliminating lines; online revenue rose 200% in the first year. Using Xola’s automated marketing tools (abandoned booking emails, resume booking, lightning deals, and package upsells) they recovered lost bookings, filled slow time slots, expanded into evening and walking tours, improved staffing forecasts, and achieved year‑over‑year revenue growth while benefiting from responsive support and a collaborative vendor partnership.

Old South Carriage

Debbie Compton

Owner